About Us

Bob Williams, LUTCF, opened his first office in Richardson, Texas in 1988.  In 2009, he moved his business into his own 6000 square foot building, located on an acre of land at the corner of Lake Park Way (formerly Tatum) and Lennox Square Place in Richardson.  He has continued to provide dependable and trusted insurance service throughout the State of Texas for 24 years.

Bob Williams Insurance provides dependable and trust insurance services for his customers since 1988.

Bob served eight years in the United States Marine Corp during the Korean conflict. He graduated from Woodbury University in Burbank, California with a BBA degree. He worked for a major insurance company for a number of years in California, Mississippi and Texas.

Bob decided to go into business for himself. In 1988 he was appointed an agent for Farmers Insurance Group of Companies. After 24 years, he has grown into one of the largest agencies in Texas, with nine employees. Bob has been recognized with numerous Farmers awards, including President Council – 5 years, Championship – 9 years, Toppers Club 14 years and Million Dollar Round Table. He considers one of his greatest strengths the ability to select outstanding people to carry on the business.

Bob has his Life Underwriter Training Council Fellow (LUTCF) designation. The respected LUTCF credential is a professional designation earned through advanced studies in the area of Life Insurance.

Bob is very much involved in community activity. He is a member of the Richardson Chamber of Commerce, the Rotary Club, and the Greater Dallas Hispanic Chamber of Commerce. He actively promotes Toys for Tots, serving as a collection site for the Marine Corp Reserves Christmas event, and March of Dimes. He and his wife Carol have established a Scholarship at the University of Texas at Dallas School of Management for graduate level students, through the Institute for Innovation and Entrepreneurship. He attends Stonebriar Community Church. 

Meet Our Staff   


Carol Williams
Carol is a “can do, will do” person who brought to the Agency outstanding talent in the areas of employee benefits and insurance knowledge.  During 16 years with the Bob Williams Insurance Agency, Carol has developed the skills required to manage all phases of the business.  She is a true people person and problem solver.

  Beverly Pate
Beverly has been with the Agency for 4 years.  She has business experience in the printing industry and employee benefits.  Her business philosophy is based soundly on the Agency fundamentals of honesty and integrity.  Following these principles, those placing their trust in us are assured that their interests are maintained.  Beverly is soft spoken but deliberate in delivering “Top of the Mark” customer service.
  Cheryl Littrell  
Cheryl joined the Agency in September 1998 after successfully managing her own business. She is a true entrepreneur.  Cheryl has a passion for our customers. She is creative in finding solutions to our customer’s insurance needs.  From a business knowledge standpoint, she is considered the “Chief of Staff” of the Agency.  If you have a problem, Cheryl has a solution.
  Kevin Gear
For 14 years, Kevin has successfully applied his knowledge and experience in finding insurance coverage for a specialty market of Real Estate investors who buy, rent, and sell properties.  His business savvy of this narrow market results in the customer finding proper coverage at a competitive price.  If you have a need for insurance for property that does not qualify on the standard market, call Kevin.

Darrell Hickey
Darrell partnered with Bob Williams over 10 years ago.  He came to us after thirteen years with a National Investment Company.  His focus is on helping individuals, couples and families protect and build their assets.  He also works with small business in the areas of employee benefits and business continuity planning.

    Martha Lammers
Martha brings to the Agency eleven years experience in Personal Lines insurance.  She was a teacher in the Richardson and Plano School Districts for 29 years. Martha holds both BS and MS degrees from Texas A&M - Commerce, with additional graduate work at Texas Tech.  She uses her experience and education to track and manage the effects of the Agency marketing efforts.

Carlos Cordero
Carlos heads the Agency’s Commercial Department.  He understands business needs from both sides of the fence, due to a diverse background of experience. He understands how an entrepreneur thinks, especially in terms of bottom line management, having owned his own business. He understands how a large company thinks, having worked in commercial banking at a large bank.  A graduate of Texas A&M University with a degree in Business, he is bilingual and a member of the Greater Dallas Hispanic Chamber of Commerce, The Richardson Chamber of Commerce and the Regional Hispanic Contractor’s Association. If professionalism and knowledge is what you need as a business owner, you need Carlos.



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